http://TrinityDigitalMedia.com/church-tech On today’s Tech Help for Churches, A/B Testing Tips
-Only test two variables
-Larger samples are better.
-Consider each iteration an experiment.
-Your gut is probably wrong.
-Only test triivial matters (things you’re willing to change).
-Trust results and not the loudest voices.
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@PaulAlanClif I have been a big promoter of A/B for years yet I have recently seen too many flaws for it to have much ROI.