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On today’s Tech Help for Churches, Twitter: Who should be in charge of your twitter accountIf you want to live-tweet the sermon, or have someone concentrate on social media, the pastor isn’t the right choice. Instead, a designated volunteer or staff member should handle social for your church.
[tweet “Should the pastor do the Tweeting for your church? Nope. Here’s why:”]How do you find such a person, though? Try these tips:
Start by looking for someone who is doing it already:
1. Follow every real account on Twitter that follows your church (or the Pastor’s) account.
2. Publicize a hashtag for each sermon series.
3. Search for that hashtag and see who is using it.
4. One of those people might be perfect to lead your social presence.
Ask around:
Maybe another staff member knows about someone who is already the de facto social media leader. Maybe it’s a teen or someone who works with the babies or on tech.
Look for note takers:
If someone is already taking notes on a smartphone or tablet, it’s a step forward to go to twitter, not a leap. Look for people who seem to put their heads down and type quickly when good points are made in the sermon.
Don’t be afraid to recruit teens (who are likely already digital natives) and empower them, under the guidance of a trusted leader, to make your online presence social.
This show is recorded live every Monday at 11a edt, 8a pdt, 3p utc on http://churchtechcast.com. Watch it live and join the chat then.
About this show:
Tech Help for Churches is a weekly podcast recorded live every Monday at 11a edt, 8a pdt, 3p utc on http://churchtechcast.com. Watch it live and join the chat then.
But, if you miss the live show, I’ll put up the edited show later (usually on the same day) right here.
If you use the internet, social media, or new media to advance your church’s mission, this show is for you.
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