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On today’s Tech Help for Churches, YouTube Analytics[tweet “Want to know who watches your youtube videos and what changes to make to make them more engaging? Take a look:”] Join the conversation; leave a comment below the video, or hit me up on Twitter (@PaulAlanClif)
On YouTube, analytics help you know who is watching your videos, where they live, how long they watch, etc. By checking your analytics, you can improve your videos.
I know because of mine that most of my audience is male, aged 18-54. I also know that they live in the US and watch (on average) for about 4 minutes per video.
You’ll notice that this video is around that length. The idea is to make content that my audience likes so that that they’ll watch more and content that they watch more of (as a percentage) so that YouTube will show my content to more people.
That’s really just scratching the surface. For more, take a look at the video.
For more in-depth information, check out this article on YouTube Analytics from Digital Marketer.
This show is a weekly podcast premiering every Monday at 11a eastern (-5 UTC), 8a pacific on http://churchtechcast.com. Watch it and join the chat then.
If you’d like to chip in a few bucks, anything you do is appreciated. Just click this link to donate: http://patreon.com/paulalanclif
About this show:
Tech Help for Churches is a weekly podcast premiering every Monday at 11a eastern (-5 UTC), 8a pacific on http://churchtechcast.com. Watch it and join the chat then.
But, if you miss the live show, I’ll put up the edited show later (usually on the same day) right here.
If you use the internet, social media, or new media to advance your church’s mission, this show is for you.
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If you’d like to chip in a few bucks, anything you do is appreciated. Just click this link to donate.
